Asymmetric Learning - Pharmaceutical Innovation

Asymmetric Learning - Pharmaceutical Innovation

Home
Notes
Archive
About
When Oncology KOLs Disagree, Whose Judgment Is Right?
Transforming Conflict into Strategic Foresight
 • 
Mike Rea, IDEA Pharma
1
Gradually, then suddenly
Beating the status quo bias: shifting pharma from the wrong decision process to a better one...
 • 
Mike Rea, IDEA Pharma
Information, Intelligence, Creativity, and Asymmetric Learning: Why Curiosity Fuels Pharma’s Edge
Have you ever found yourself buried in a Phase II dataset, staring at numbers that just won’t tell you anything?
 • 
Mike Rea, IDEA Pharma
From white goods to white space
How Competitive Intelligence is shaping the pharmaceutical industry landscape
 • 
Mike Rea, IDEA Pharma
Why Linear Learning is Killing Pharma Innovation
Time for Big, Uneven Leaps
 • 
Mike Rea, IDEA Pharma
Curiosity: The Hidden Fuel for Asymmetric Learning
I remember the first time I truly felt the pull of curiosity in my work at IDEA Pharma - it’s always been a feature of how I work, but this was one of…
 • 
Mike Rea, IDEA Pharma
The Biggest Oversight in Pharma Message Testing
And One Easy Way to Help Overcome It
Published on Incidental Findings • 
Asymmetric Learning - Pharmaceutical Innovation
Asymmetric Learning - Pharmaceutical Innovation
Innovations in Pharmaceutical Innovation A blog/ part-work from Mike Rea, CEO of IDEA Pharma, exploring pharmaceutical innovation in general, and more specifically the approach to using the learning process for competitive advantage
Recommendations
View all 8
One Useful Thing
One Useful Thing
Ethan Mollick
BowTiedBiotech
BowTiedBiotech
BowTiedBiotech
The Weekly Pill
The Weekly Pill
The Weekly Pill
User's avatar
Pharmaceutical Positioning
Mike Rea, IDEA Pharma
Adjacent Possible
Adjacent Possible
Steven Johnson

Asymmetric Learning - Pharmaceutical Innovation

AboutArchiveRecommendationsSitemap
© 2025 Mike Rea, IDEA Pharma
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture