Most of this post is to share the interesting paper here, The significance of blockbusters in the pharmaceutical industry. Its main conclusion is that drugs need to sell well to repay their own investment - perhaps obvious, but worth demonstrating, all the same.
Measuring what matters
Most of this post is to share the interesting paper here, The significance of blockbusters in the pharmaceutical industry. Its main conclusion is that drugs need to sell well to repay their own investment - perhaps obvious, but worth demonstrating, all the same.