Archive - Asymmetric Learning - Pharmaceutical Innovation

A better decision process for pharma

We know there's a better way...

Sep 19 •

Mike Rea, IDEA Pharma

Being average, by design, vs Being better than average

Understanding NPP and Its "One-Size-Fits-All" Design

Sep 16 •

Mike Rea, IDEA Pharma

(Don't) Follow The Leader...

I’ve used this image a few times - it’s one of my favourites to illustrate the importance of decision making in pharma - I’ve had people quibble about…

Sep 12 •

Mike Rea, IDEA Pharma

End of phase I...

"A picture is worth a thousand words" was attributed to Fred R.

Sep 10 •

Mike Rea, IDEA Pharma

It's not you; it's me...

I had some brain damage, as a result of my cardiac arrest in March 2023.

Sep 8 •

Mike Rea, IDEA Pharma

IDEA Collider: Dr Christian Rommel, Bayer

As I enjoyed the latest episode of IDEA Collider, with Christian Rommel, so much, I’ve summarised it here…

Sep 5 •

Mike Rea, IDEA Pharma

Purposeful Agility: Mastering the Art of Doing What Matters in Pharma

“There is nothing so useless as doing efficiently that which should not be done at all.” – Peter Drucker

Sep 5 •

Mike Rea, IDEA Pharma

August 2025

July 2025

Inventing and innovating the wheel

Pharma likely has its answers in its Discovery and phase I portfolios...

Jul 27 •

Mike Rea, IDEA Pharma

The Serendipitous Power of Asymmetric Learning

Turning everyday learning into a treasure hunt of insights

Jul 24 •

Mike Rea, IDEA Pharma

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